Frequently Asked Questions
The FAQ section of your site gives you the opportunity to differentiate yourself from your competition. By providing your audience with valuable information that they can use, you build trust with them.
Here are a few tips when creating an FAQ page:
- Understand the needs of your audience
- Make sure the questions are not too general and contain a specific topic focus
- Provide questions in a consistent tone of voice
- Make sure the answers to questions are understandable and accurate
- Avoid marketing-speak in the answers
- Organize the questions by topic or audience type. Use headings to group them
- Alphabetize the groups and the questions